3D book cover titled '5-Step Playbook for Agency Leaders' with a subtitle 'The Market Research CEOs' Guide to Reinventing Your Data Supply Chain' and an orange upward staircase arrow graphic, published by DATA(Q).

Reinvent Your Market Research
Agency's Supply Chain For An Agentic Future

Go from disconnected data files to AI-ready, decision-grade data that is verifiable, traceable to source and ready for immediate distribution

3D book cover titled '5-Step Playbook for Agency Leaders' with a subtitle 'The Market Research CEOs' Guide to Reinventing Your Data Supply Chain' and an orange upward staircase arrow graphic, published by DATA(Q).
Download The 5-step Playbook for Agency Leaders
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Your Reinvented Survey Data Supply Chain

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AI-Ready by Design

Data that cannot be misinterpreted by AI. Ready to automatically feed clients' agentic decision systems.

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Decision Grade Data

Built-in Provenance and Meaning Layer. The structure, traceability and interoperability to ensure data integrity.

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End-to-End Data Governance

Verifiable, audit-ready logs created and maintained automatically.
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Automate research operations

Efficiency gains through removal of data reconciliation work

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We're always looking for ways to improve the results we‍ deliver to our clients which is why we're building on DATA(Q) infrastructure to reinvent our processes and delivery for an agentic future. It gives us decision-grade data with built-in governance, a verifiable provenance and meaning layer, and outputs ready for modern data environments, systems, and AI.
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Elisa Adams
CEO, Sprout Strategy
2026 ESOMAR Awards Judge • 2025 ESOMAR Award Winner
Having the configurability of the DATA(Q) infrastructure to implement data designs and analysis pipelines that are decision grade and Agentic AI ready, has provided us the flexibility to be system agnostic and to future proof our operating model, at a fraction of the cost of a custom build, and without the accumulation of technology debt.
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Daniel Lord
Group Commercial and Technology Director

Our Offering
WORK WITH US

We partner with the leadership teams of market research and consumer insights agencies to help them drive strategic outcomes through technology.
ASSESSMENT

Do You Meet Decision-Grade ‍Data Requirements?

Assess your data foundations before investing further in technology, AI and automation.
Book a call with an expert
TECHNOLOGY STRATEGY & IMPLEMENTATION SERVICE

The Zero-Risk Strategic Path to‍ Value in 18 Weeks

A proven four-phase engagement model that takes your CEO and leadership team from first contact to full technology onboarding in 18 weeks. Structured to address their unique needs, de-risk their decision at every stage and guarantee value.
Book a call with an expert
CONSULTATION

Need Expert Advice on Your ‍Supply Chain?

Meet with our experts to assess your data foundations, technology infrastructure and governance, and identify the structural gaps in your data supply chain standing in the way of AI-readiness. We'll discuss your strategic goals, create a "build, buy, partner" technology framework, and define your most critical initiative for the next 6 months.
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THE ZERO-RISK STRATEGIC PATH TO VALUE IN 18 WEEKs
From Underprepared to Reinvented

A proven four-phase engagement model that takes your CEO and leadership team from first contact to full technology onboarding in 18 weeks.

01. Discovery and Alignment

Strategy Session

Solution walkthrough

Business outcomes workshop

Investment overview

Weeks 1-3

02. Proof of Value

Free 4 Week Pilot

Weeks 4-7

03. Executive Decision

Business case presentation

Week 8

04. Value Realization

Risk-free Go-live

Weeks 9-18


Client USE CASE

This market research agency reinvented their survey data supply chain to create a governed data pipeline, automated process and flexible, AI-ready decision-grade data outputs.
Diagram titled 'Before - No Data Infrastructure Layer' showing three columns representing siloed workflows with no single data source, human data reconciliation work, and more work required for each output. The left column lists elements like questionnaire library, templates in Word, final questionnaire, code frames, hosting platform, and raw outputs. The middle column shows data reconciliation tasks like reconciling data meaning, syncing reference files, reformatting data, creating variables, managing codes, creating scripts, merging, and stacking. The right column lists output formats such as CSV, SAV, Q-Ready files, crosstabs, PowerPoint, Displayr, BI tools, and dashboards, with dashed lines connecting related tasks and data sources across columns, illustrating fragmented and manual processes.
Flowchart illustrating a robust data infrastructure layer process: starts with a questionnaire database containing a questionnaire library and templates, proceeds to DATA(Q) as the single source of truth combining final questionnaire and data blueprint into metadata, then moves to a hosting platform, followed by DATA(Q) attaching meaning to data returns ensuring clean, correctly labeled respondent-level data, and ends with automated preparation for distribution into various formats including JSON/JSONL, CSV, SAV, Parquet, Q-ready files, Crosstabs, Displayr, BI tools, Dashboards, API, MCP, Data Lake, Data Warehouse, and Data Lake House.

Deep Industry Experience
60 years of combined domain expertise

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Peter Kloprogge

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Roxan Toll

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Richard Yang

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Experience leading at

Pointlogic company logoKantar Group logo with a gold vertical line followed by the word 'Kantar' in black and the word 'Group' beneath it in gold.Nielsen logo with four colorful triangles pointing outward forming a diamond shape to the left of the word 'Nielsen' in dark blue text.The word 'zappi' written in lowercase letters in a rounded pink font on a black background.Text 'GMI' with a stylized blue globe with grid lines appearing to emerge from the letter 'I' on a white background.
pointlogic logoKantar Group logo with a gold vertical line followed by the word 'Kantar' in black and the word 'Group' beneath it in gold.Nielsen logo with four colorful triangles pointing outward forming a diamond shape to the left of the word 'Nielsen' in dark blue text.The word 'zappi' written in lowercase letters in a rounded pink font on a black background.Text 'GMI' with a stylized blue globe with grid lines appearing to emerge from the letter 'I' on a white background.

THOUGHT LEADERSHIP PIeces

3D book cover titled '5-Step Playbook for Agency Leaders' with a subtitle 'The Market Research CEOs' Guide to Reinventing Your Data Supply Chain' and an orange upward staircase arrow graphic, published by DATA(Q).

Reinvent Your Market Research Agency’s Supply Chain for an Agentic Future

Go from disconnected data files to AI-ready, decision-grade data that is verifiable, traceable to source and ready for immediate distribution

3D book cover titled '5-Step Playbook for Agency Leaders' with a subtitle 'The Market Research CEOs' Guide to Reinventing Your Data Supply Chain' and an orange upward staircase arrow graphic, published by DATA(Q).
Download The 5-step Playbook for Agency Leaders
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